The Cell of Cost Scheme draws attention to the business’s cost aspect leading to pricing policies based on your profit model, whether a high or low margin operation. In this light, you need to consider the value proposition – more value for the same price or the same value for a lower price, respectively. The decision is subjected to the management of assets and processes on creating value for customers. We always need to find ways to lower the cost and take advantage of economies of scale when negotiating with suppliers.