The Cell of Institutional Leverage focuses on aligning the business to state industrial development plans and how the SME could take advantage of the national and local bodies and societies to build the business. From time-to-time, the state promotes businesses through loan schemes to build national productivity. There is an advantage in aligning to some such activities. Further, being a member is a way to build networks as today’s business cannot perform in isolation. Co-creation is the term used by successful companies who have taken advantage of other companies’ competencies formally.